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Monthly Archive for: ‘August, 2007’

Does Your Brand Live Online?

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Online reputation and brand awareness is critical for success in today’s virtual market. Two things have be in place for a brand to have success online: current touchpoints and hitting the ‘sweet spot’ with the consumer. Touchpoints are the vehicles brands use to communicate their message to its target audience. Traditionally these vehicles have been direct mail, signage, brochures, news …

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