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- ServicesHere is a list of our services. Pay-Per-Click (PPC) PPC campaigns will get your site into the sponsored listings on search results pages by bidding for position and paying when a visitor clicks. PPC is a great way to support an SEO campaign and start generating search traffic right away. Search Engine Optimization (SEO) SEO focuses on getting your site into search results pages by optimizing your site for targeted keywords and phrases that will drive the most qualified traffic to your site. Sometimes called “organic”, “algorithmic” or “natural” optimization. Social Media Marketing Talk about our social media marketing capabilities here. Analytical Consulting Talk about our analytical consulting here.
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‘Bounce Rate’ as the Sexiest Web Metric Ever?
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As search engine marketers, we’re constantly evaluating the success of our campaigns using various metrics like search engine referrals, traffic from links, conversion rates, and various breakdowns by source of traffic etc. For some of these – we use some visitor engagement metrics and bounce rates as a way to determine whether the type of traffic we’re getting is the …
Read MoreStudy: Customer Reviews Increase Web Sales & Improve SEO
eMarketer posted the results of a study by Bazaarvoice & e-consultancy titled “Social Commerce Report 2007″. The report credits customer product reviews with improving conversion rates, site traffic and average order values. UGC, Customer Reviews & Adoption While the study points to great benefits for those who show consumer reviews on their sites, only 28% of the respondents in the …
Read MoreUpcoming Event: SEMpdx Hot Seat
As previously announced, the next SEMpdx Hot Seat is coming up on August 14. Once again I’ll be on the panel & dishing out advice along with my fellow SEMpdx-ers and a couple of guests. There’s some fresh panelists this time around, and I’m excited to see how they do: SPECIAL GUEST MODERATOR – Anne Kennedy – BeyondInk Ben Lloyd …
Read MoreSocial Networking Stats – MySpace is Annoying, but People Love It
This interesting article in eMarketer “Social Networking Consuming More Time” offers up a few great nuggets of information: Top 20 Social Networking Sites in the US, Ranked by Attention (% share of attention combined with thousands of monthly visitors). It should come as no surprise that MySpace dwarfed the competition with regards to these numbers. I think that has a …
Read MoreHiring & Training a New Search Engine Marketer (SEM)
So, my posting frequency has died off a bit over the last week. Why? Because we’ve landed a few new big projects at the same time that we hired a new employee. Amplify-Interactive is a small SEM firm, and the new hire increases our size by 33%. We’ll be introducing our new guy to the blog in due time, but …
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