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Monthly Archive for: ‘July, 2007’

Sphinn.com launches, SEM’s Immediately Start a Popularity Contest

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Talk about people who love to hear themselves talk, er, type. Sphinn.com – a social networking site targeted at SEM’s – recently launched with little fanfare. However, it didn’t take long for search marketers to go crazy submitting content and experimenting with what will get “Sphinns” (votes) for their posts and push them to the top of the lists. Sphinn …

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Nifty AdWords Tool – Search Query Performance Report

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A new AdWords tool we’ve been using here at Amplify-Interactive is the Search Query Performance report. Sure it’s a fancy name… but does it provide valuable information? You bet it does. The Search Query Performance report gives us specific information on what keywords users are searching on when they click your ad. As you may or may not know, there …

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Web Page Rankings Lose Rank

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Nielsen/NetRatings announced that they’ll be changing they way they track visitor stats. Currently, advertisers and sites rely heavily on the number of pages viewed by a visitor to determine site traffic and success. However, with the growing popularity of online videos and the use of Ajax software, the quantity of pages viewed has become less relevant. It’s the quality- or …

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Coverage: “What is the Best Way to Learn Search Engine Marketing?”

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Ben was quoted in this recent Search Engine Guide article penned by fellow SEMpdx-er Todd Mintz. Todd’s article begins: “Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don´t know how to begin the educational process. I asked my fellow SEMpdx members how …

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IT Buyers & Search Engines

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A recent survey by KnowledgeStorm uncovered some very interesting statistics regarding B2B buyers & search engines. The survey polled 3,000 IT buyers and marketers ans was designed to “…examine how technology buyers search for content and how marketers deliver content to them.” Key takeaways include: 83% of buyers actively use Google to find tech information 65% of IT marketers use …

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