I’m glad I’m not the only one who’d never heard the word prosumer. Within seconds, I tried to register prosumer.xxx at Godaddy on my Blackberry, but every variation was taken already.

The problem with Mark Columbo’s answer was that I felt he contradicted himself a bit, and sounded confused to about who can write where, and when and how it gets displayed, if at all.

From what I heard of his presentation, he sounded like he was preaching the importance of building community and trust, and participating on the web.

But then he answered that the reason for not having a corporate blog was because they did not want to have to police everything that was “blogged” by all those people.

Surely he must know the difference between bloggers who are officer, employees or representatives of the company, and commenters?

The longer he went on, the more it sounded like he wasn’t even aware that you could moderate inappropriate comments, or even disallow them altogether.

I also vote for Mike Moran as the best presenter of the day, and I do hope he sends a copy of his new book to Mark at IBM