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Monthly Archive for: ‘July, 2007’

Drumroll Please… The BEST Day & Time to Send Your Email Is…

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Actually, that’s for you to figure out. However, our email marketing partners over at eROI have recently announced on their Return on Subscriber blog the release of their updated study of email open & click-through rates. If you’re sending out marketing emails – this study will be helpful in picking & choosing when to click send.

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No Slang

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Internet slang consists of slang and acronyms that users have created as an effort to save keystrokes. Terms have originated from various sources including Bulletin Boards, AIM, Yahoo, IRC, Chat Rooms, Email, Cell Phone Text Messaging, and some even as far back as World War II. While it does save keystrokes, Internet slang can prove very hard to read. Here’s …

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Triangle of Relevancy

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The “Triangle of Relevancy” is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that’s entered into a search engine. As search marketers, we know the importance of relevancy when it comes to the success of a campaign on any of the top engines. There are two elements that …

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Mike Moran is a Genius! Event Recap: Internet Strategy Forum Executive Summit

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This year’s ISF Executive Summit‘s overarching topic was “Web 2.0: Social Strategies”, and featured some stellar speakers including Robert Scoble, Yahoo! CMO Cammie Dunaway and IBM Engineer / SEM author Mike Moran. The first thing that struck me when I walked into the conference was that this is the Web marketing networking event of the year. The Governer Hotel ballroom …

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Great Features of Sphinn – Listed As An Acronym

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Sphinn is a new social media outlet created by Danny Sullivan targeted for search engine marketers. Most of the stories that are being “sphunn” are ones that, naturally, have to do with SEM & SEO (though other articles like “Will It Blend? Iphone edition” show up). It’s a wonderful place to see a “what’s new” for blog posts & articles …

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