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Monthly Archive for: ‘May, 2007’

12 Actionable Things to Measure on Your Website

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A recent article in Larry Chase’s Web Digest for Marketer’s pointed to some obvious and not so obvious items to keep in mind when evaluating the success of any website. At Amplify we have a core list of measurable items, but will tailor the KPI’s according to the client. This is a fairly comprehensive list of actionable items: Segment Your …

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Online Reputation Management Begins Offline

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As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today. Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of …

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Search Engine Reputation Monitoring – Listen and Learn

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A recent article in ClickZ covered an emerging trend in the SEM industry – Search Engine Reputation Monitoring. The practice involves monitoring search engines, blogs, new sites & other online information sources for mentions of your company, trademarks, key personnel, etc. Here at Amplify-Interactive, we take the practice one-step further and actually help clients manage their online reputation – we …

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AMA / Marketing Extra – Interview with Ben Lloyd

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As a follow-up to my popular presentation to the AMA-PDX chapter “How to Squeeze SEO Results Out of Your Existing Site” (you can download the presentation from the Amplify-Interactive site), MarketingExtra interviewed me. The interview is now posted.

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Innotech 2007 Session: Search 2.0: Advanced SEO & PPC Techniques

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The last session write-up I’m going to write is about the Search 2.0: Advanced SEO & PPC Techniques session I attended. The presenters for the session were: – Hallie Janssen, Account Director, Anvil Media, Inc. – Scott Orth, Director of Internet Marketing Strategies, GTS Services This session proved to be more of a “refresher” for me but the speakers did …

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