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Monthly Archive for: ‘May, 2007’

Personalized Advertising – Too Close for Comfort?

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Internet advertising is finally catching on a BIG way as the new vehicle to create, promote & solidify a company’s brand image. Display ads found on the Internet have become as commonplace as magazine ads or tv commercials. Online marketers are able to target their display ads to a broad matched audience, but have lacked the ability to thoroughly measure …

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Domains & SEO Best Practices for Blogs

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I got an email from a colleague at another e-marketing agency here in town. In the email he asked: Q: “Hey, what are thoughts on the best SEO practice for a company/corporate blog: Sub-domain vs. different domain? Which one will increase rankings most? A: “All ships rise with the tide… By putting it on your own domain (whether it’s blog.url.com …

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Google’s New “Universal Search” Rollout – Fear Not!

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You may have heard – Google has introduced yet another change to it’s search results pages. Dubbed “Universal Search”, this update promises to be bigger than previous changes. For more comprehensive coverage, screen shots, examples, etc.: Google’s official blog entry: Posted by Google’s VP of Search Products & User Experience. Features examples of searches that yield universal search results SearchEngineLand: …

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The 7 Secrets of RSS and SEO – SEMpdx Event Recap

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Paul Colligan presented seven secrets of RSS and SEO at the May 8th SEMpdx event held at The Portland EcoTrust Building. It was an informative evening about the positive ways search engine marketers can use RSS to benefit SEO. Here are some key takeaways Amplify gleaned from Paul’s presentation: – RSS helps improve the ISYOT effect (ISYOT stands for “I’ve …

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Bookmarketing – did you hear it here first?

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Bookmark marketing, not marketing for books. Did I just coin a new term for marketing a site on places like del.icio.us, wikipedia & other web 2.0-social-media-ugc-whiz-bang sites?

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