Online Reputation Management Begins Offline
As a follow-up to yesterday’s “Search Engine Reputation Monitoring” post – I thought it would be good karma to discuss an article I saw today.
Fellow SEMpdx‘er Todd Mintz posted an Online Reputation Management article on Search Engine Guide today. The article, titled “Online Reputation Management Begins Offline”, examines the case of a Bend, Oregon restaurant and the impact of their offline behavior on their online reputation (hint – it isn’t good, and is likely losing them customers). I think it’s a great illustration of the impact that the internet can have on real-life bricks & mortar customers, and vice versa.
[...] first rule of Online Reputation Management is that you have to have a good reputation offline. You can employ all the smartest tactics and make short term fixes, but if you’re a disaster [...]