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SES NYC Session: Converting Visitors Into Buyers
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This session provided some very good, detailed information on factors in conversion, benchmarking, testing and improvement. Presenters Bryan Eisenberg with FutureNow, Inc. and Mike Sack with Idearc provided a well-worn but informative set of content and ideas that served as a solid foundation for improving one’s own conversion effort The biggest takeaways from Bryan Eisenberg’s presentation were simple & practical …
Read MoreSES NYC Session: Web Analytics & Measuring Success
Always a hot topic for us web site marketers, analytics & measurement was a pretty good session, but didn’t really break any ground for me personally. Good examples and practices were espoused throughout. Conference regular, and a personal favorite of mine, Stacy Williams delivered a comprehensive run-down of integrating analytics with campaigns and used examples from her own site and …
Read MoreSES NYC Session: Ads in a Quality Score World
My first session at SES NYC was, overall, a cut above many of the sessions I’ve attended at SES in the past. Reason being, there was some good takeaway advice & reinforcement for attendees, and the panelists shed a great deal of light on the subject via real-world examples… always a plus. For the uninitiated – “Quality Score” refers to …
Read MoreTimes Square – SES NYC 07
Times square, originally uploaded by b-lizzle. testing the photo-blogging capability of Flickr. Pretty cool!
Read MoreReporting from SES NYC
Ben here. I’m in NYC this week for the Search Engine Strategies conference. The session that I’m speaking at isn’t until Friday AM, but I’ll be posting as regularly as I can with session reports and other fun stuff while I’m here. I’m also going to try & experiment with posting via email and/or my treo – so please excuse …
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