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Monthly Archive for: ‘April, 2007’

SES NYC Session: Converting Visitors Into Buyers

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This session provided some very good, detailed information on factors in conversion, benchmarking, testing and improvement. Presenters Bryan Eisenberg with FutureNow, Inc. and Mike Sack with Idearc provided a well-worn but informative set of content and ideas that served as a solid foundation for improving one’s own conversion effort The biggest takeaways from Bryan Eisenberg’s presentation were simple & practical …

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SES NYC Session: Web Analytics & Measuring Success

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Always a hot topic for us web site marketers, analytics & measurement was a pretty good session, but didn’t really break any ground for me personally. Good examples and practices were espoused throughout. Conference regular, and a personal favorite of mine, Stacy Williams delivered a comprehensive run-down of integrating analytics with campaigns and used examples from her own site and …

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SES NYC Session: Ads in a Quality Score World

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My first session at SES NYC was, overall, a cut above many of the sessions I’ve attended at SES in the past. Reason being, there was some good takeaway advice & reinforcement for attendees, and the panelists shed a great deal of light on the subject via real-world examples… always a plus. For the uninitiated – “Quality Score” refers to …

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Times Square – SES NYC 07

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Times square, originally uploaded by b-lizzle. testing the photo-blogging capability of Flickr. Pretty cool!

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Reporting from SES NYC

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Ben here. I’m in NYC this week for the Search Engine Strategies conference. The session that I’m speaking at isn’t until Friday AM, but I’ll be posting as regularly as I can with session reports and other fun stuff while I’m here. I’m also going to try & experiment with posting via email and/or my treo – so please excuse …

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