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Monthly Archive for: ‘April, 2007’

Pick Your Domain Name Extension Wisely

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U.S. News has an interesting story about domain names & which ones were found the “most dangerous.” The stat that popped out for me was how the worst places to download were .biz, .ws & .bg sites. They report that you have at least a 1 in 10 chance of downloading some malware or malicious spyware from a site with …

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SES NYC Session: Content Is King!

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Yes, I’m writing about my own session. Despite being the first session on the last day of the conference, and on a Friday to boot – my session went well and attendance was better than I imagined it would be. The session description reads: Content Is King!: “Content, content, content! That’s all you’ve heard from speakers throughout the show — …

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Scratching a Niche in Social Marketing

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A recent study revealed that marketers should focus their online advertising efforts into two specific areas: – Target sites that are relevant to your product or service. This effort is crucial as personalized search gains popularity. – ” The Internet is shifting from a medium of information to one of participation…follow that trend and encourage consumer participation in their marketing …

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SES NYC Session: Searcher Behavior Research Update

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A couple of significant takeaways from this session that I think would influence decisions with regards to search, site content & functionality, etc. One – and it’s fairly obvious but not done a lot – embrace your “advocates”. Brand/product advocates will do a lot of work for you if you give them the tools. Advocates tend to be heavy searchers, …

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“Captain Obvious” Newsflash: Search IS Important in Internet Marketing

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Those who are actively engaged in internet marketing know just how important search is in an internet marketing project. Millions of search queries are typed in search engines on a daily basis. Obviously, having your site show up in the top rankings of any given search query is important. So I give you SiteProNews’ article “The Importance Of Search in …

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